Analytics & Tracking

Beachcliff Technologies’ Google Analytics (or Piwik if preferred) services include: implementation, assessment, customization, consultation, training and ongoing support services.

Designed as a non-technical approach to web metrics, Google Analytics provides dashboard type navigation.

Key performance indicators (KPIs) are delivered in friendly, easy-to-read, graphical charts with the ability to drill down into an enormous level of detail.

With Google Analytics properly installed and configured, you can finally see which of your marketing dollars are working for you and which ones are not.

Google Analytics provides a wealth of information, but drawing actionable conclusions from raw data can be challenging.

With our consultation services, we will proactively analyze your Google Analytics and provide a summarized monthly analysis along with recommendations to achieve your interactive business objectives.

  • See which sites, search engines, keywords or banner ads are delivering the highest quality traffic.
  • Link your Google AdWords account with your Google Analytics account for extensive PPC (pay per click) campaign analysis.
  • Gain insight into the performance of all your interactive marketing activities.
  • Use detailed visitor statistics (such as their browser, screen resolution, operating system or even their physical location) to optimize and streamline your site’s performance.
  • Analyze performance metrics at the site, page, search term, and campaign level.
  • Compare your interactive key performance indicators with industry averages.
  • Know what content on your site is working well and what drives traffic away.